Cash Flow Scenarios
Optimizing a Services Business
After working in marketing agencies that overpromised results and spread themselves too thin, Brogan Renshaw started Firewire Digital to provide a specialist SEO service to clients in his area.
In this interview, Brogan provides insight into how service professionals can optimize their business. He discusses how he narrowed his service offerings, chose tools, and created a second stream of income.
“I often tell people, from several businesses I've worked with, that businesses that succeed can succeed despite their owners,” says Brogan. “When you specialize, you're not trying to be everything for everyone. You’re not stretching yourself too thin.”
Related: You might also enjoy this article based on the interview ➡️ 5 Steps to Optimizing A Services Business from Brogan Renshaw, Founder of FireWire Digital.
New PPP Rules for Small Businesses
It's no secret that the Paycheck Protection Program (PPP) has several problems. Technical glitches and cases of fraud stressed small businesses waiting for aid during the pandemic. Now, the White House is looking to improve the PPP process.
Some changes include:
- Only businesses with fewer than 20 employees can apply
- Eliminating restrictions for applicants with prior felony convictions or delinquent federal student loans
- Prioritizing sole proprietors and self-employed individuals
These are just a few of the updates future applicants can expect.
Read more on the changes and what small business advocates have to say here.
CEO of Pink Millionaire Says Financial Literacy is Crucial for Success
By the time she was 23, Nicola Jackson had buried three children. She worked long hours at a salon. That was 25 years ago.
Today, she is a serial entrepreneur and CEO of Pink Millionaire, an organization meant to help female entrepreneurs grow their businesses, reduce debt, and achieve financial success.
Nicola attributes success in business to financial literacy, but that isn't the only factor. To scale rapidly, Nicola recommends three actionable initiatives business owners can take today:
- Don't focus on finding the "perfect time." Just get started.
- Don't dwell on your mistakes, but learn from them.
- Don't try to do everything. Pick a niche.
Get all of her insights here.
Pulse Q&A
🤔 Is there an Affiliate Program for Pulse?
A Pulse Affiliate Program would reward you for sharing Pulse with people who are interested in a cash flow tracking tool.
🙋 A Pulse Affiliate Program is being built.
If you love Pulse and want to get paid for sharing it, you're a perfect fit for our Affiliate Program.
The Pulse Affiliate Program will give you a unique Pulse signup link that you can share with your friends and colleagues. If they use your link to signup for Pulse and become a paying user, you'll receive 30% recurring commission for each user.
Reach out and let us know if you'd like to be a Pulse Affiliate and we'll contact you as soon as the program is live.
New to Pulse?
Check out this video tutorial and written guide to get started on the path to cash flow clarity.
Trivia Answer
Family Business Fail Due To Lack of Infrastructure
✅ According to a recent CNBC event, Shark Tank legend Kevin O’Leary stated that many family businesses don’t establish a strong infrastructure to support the businesses’ longevity. There should be a clear path to choosing the individual with the best skill set to run the business—whether that talent comes from inside the family or out.
Read on to learn more about O’Leary’s experience with family businesses and what Warren Buffet is doing right now to prepare his children to take over.
See you next month!
As always, your success is our top priority. Be sure to reach out to support@pulseapp.com if you need help with anything.
Happy Holidays,
The Pulse Team