Cash Flow Scenarios
Balancing Fundraising, Cash Flow, and Growth
In this video interview with the Senior Director of Revenue Operations and Strategy at Very Good Security (VGS), Colin Gerber provides insights for startups and small businesses who are juggling investments, long-term goals, and growth.
"As an early-stage company, we are cash-conscious since we are raising money," says Colin. "At this point, startups need investments upfront."
Watch to get his tips on
- Aligning investments with long-term growth
- How to balance expenses successfully
- Determining your pricing strategy
📌 This video series, The Cash Flow Show, features financial chats with an emphasis on cash flow. Kelsey Banerjee is hosting. Know someone she should interview? Let us know.
Related: Check out this article based on the interview ➡️ Startup Success: Fundraising and Cash Flow with Very Good Security.
Do You Use These Invoicing Tactics?
A poor invoicing strategy can eat into your positive cash flow. As a business, you're expected to pay bills even if you have unfilled invoices. These tips could help you stay out of the red:
- Automating your invoicing
- Providing multiple payment options
- Reduce accounts receivable days
Get the details from this article 3 Invoicing Tips for Your Small Business from The Startup Magazine.
Create a Healthy Startup Budget
Building a budget can be time-consuming. A solid budget will help you control your business startup costs, monitor cash flow, and stay lean from day one.
Brex, an online bank account and credit card provider, provides this 6-step roadmap to help startups and small businesses with better money management.
Pulse Q&A
🤔 How often should you review your cash flow?
If you're not outsourcing your bookkeeping to someone else, then the buck stops with you. Throwing receipts in a shoebox won't cut it.
🙋 Commit to a monthly review—at a minimum.
How:
- Pick a day each month and run your actual numbers
- Schedule it like you would any other mission-critical meeting
- Update your actual numbers and compare them to your projections
Pulse makes this pretty easy. This tutorial will walk you through the steps. Once you know where you stand, you can make critical decisions and delegate responsibilities.
New to Pulse? Check out this video tutorial and written guide to get started on the path to cash flow clarity.
As always, your success is our top priority. Be sure to reach out to support@pulseapp.com if you need help with anything.
By the way, we're now using Curated.co to send this newsletter. It's part of the Simple Focus Software portfolio. Let us know if you like the new look.
Best,